Product Design | Digital Design | UX Leader
(He/him) - Toronto 🇨🇦
As a designer with over 10 years of experience, my focus is on solving problems that users encounter with products and services. I prioritize the needs of the user in my design process by considering factors such as ethnicity, economic status, gender, language, and context. I use research to inform my design strategy and focus on creating outcomes1 that have a direct impact on business results.
I aim to help designers and product teams reach their full potential by optimizing their processes and guiding them to properly identify the business problem, finding potential solutions, and measuring success. I have provided guidance and support to design teams across different countries, promoting good design practices and encouraging the sharing and reuse of design patterns and components.
I have recently begun exploring my passion for 3D illustration through VR and AR projects. You can see some of my 3D work on Dribbble.
I have a proven track record of successfully applying Design Thinking and Lean UX frameworks to address complex product design challenges.
I also have experience working in agile environments using tools such as Figma, Sketch, After Effects, Excel, JIRA, Confluence, Miro, Blender, and VS Code.
I am currently a Senior Product Designer at The MRG Group in Toronto, Canada. I have previously worked as a UX Lead for the Sales and Onboarding division at Scotiabank Colombia and was also a member of the Design Systems team at Scotiabank Canada.
I received my Master's degree in Advertising from IED Barcelona in 2014 and my degree in Design from LCI Bogotá in 2007.
If you'd like to connect, please feel free to reach out. I'd love to grab a ̶b̶e̶e̶r̶ coffee and discuss design stuff with you if you're in Toronto 🤓
My email: hi [at] davidvera.co
1. Joshua Seiden, Outcomes over output (United States: Sense & Respond Press, 2019), 12.