Product Design | Digital Design | UX Leader
(He/him) - Toronto 🇨🇦
I am a Product Designer with lots 🤓 of experience. I work hard to fix problems people have with things they use every day. When I design something, I think about who will use it and what they need, like their background, financials, gender, the language they speak, and the situation they're in. I use what I learn from research to make better designs that help businesses do well and achieve the right outcomes1.
I want to help other designers and the teams they work with do their best by making their work better and showing them how to figure out the right problems to solve, find ways to fix them, and see if they're successful. I've worked with designers from many different places, teaching them good ways to design and encouraging them to share ideas and use parts of other designs.
Recently, I've started working on 3D pictures for virtual reality and augmented reality projects. You can see some examples of my 3D art on Dribbble.
I use several frameworks in my designs, including Design Thinking, Lean UX, Agile, and Human-Centered Design. Design Thinking helps me understand users and come up with creative ideas through prototyping and testing. Lean UX and Agile both focus on working quickly, making changes based on feedback, and keeping things flexible. Human-Centered Design emphasizes understanding users' needs and designing solutions tailored to them. By using these different methods, I can create designs that people enjoy and that work well in various situations.
I also have experience working in agile environments using tools such as Figma, Sketch, After Effects, Excel, JIRA, Confluence, Miro, Blender, and VS Code.
I am currently a Sr Product Designer at The MRG Group in Toronto, Canada. I have previously worked as a UX Lead for the Sales and Onboarding division at Scotiabank Colombia and was also a member of the Design Systems team at Scotiabank Canada.
I received my Master's degree in Advertising from IED Barcelona in 2014 and my degree in Design from LCI Bogotá in 2007.
If you'd like to connect, please feel free to reach out. I'd love to grab a ̶b̶e̶e̶r̶ coffee and discuss design stuff with you if you're in Toronto 🤓
My email: hi [at] davidvera.co
1. Joshua Seiden, Outcomes over output (United States: Sense & Respond Press, 2019), 12.